Monday, November 28, 2016


"For the latest edition of MMSCENE magazine our contributing writer MATTI BYGOD explores the reasons behind sportswear’s longevity, the newly found obsession with the nineties activewear as well as an option of a possible girdle comeback.

“As you know in fashion, one day you’re in and the next day you’re out”. Wise words from Heidi Klum but what is to be said about trends that were in one day, out the next but keep coming back from the dead years later? Zombie trends are styles that just don’t seem to stay dead. Sportswear in particular is one of those trends and brands like Champion and Kappa are having this type of resurgence in popularity.

Sportswear has been a popular trend for a few seasons now with labels like Lululemon, Adidas and Nike dominating the market but seemingly opening the door for less popular brands to make a comeback. Tear away nylon pants, over sized t-shirts and track suits with bold brand labeling couldn’t be more in style then or now. Celebrity trend influencers like Kanye West and Kim Kardashian have “sported” this look on more than one occasion with some success as do a lot of Hip Hop artists. So why is this trend back?" -

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