Sunday, May 21, 2017

Études “Smiling Sun” Capsule Collection

"The Smiling Sun was created in 1975 in Denmark. Within a few years the logo was translated from Danish into over 50 languages and rapidly became the most common symbol in the anti-nuclear power movement worldwide.

Études collaborates with the founders of the Smiling Sun using their logo as patches and prints on denim, caps, t-shirts, and sweatshirts for Études’ latest capsule collection. A collection celebrating the anti-nuclear movement that embodies the new generation’s environmental consciousness.

Photos by Ian Kenneth Bird." -

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